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Getting around ECR Retail Masterclass with Ken Hughes in Riga Port Authority, Riga, Kalpaka str. 12 start at 10:00, 25.04.2018.


23-04-2018

This is to remind that Retail Rewired: A Masterclass in Retail & Consumer Culture and the Strategic Implications Ken Hughes - World’s leading consumer & shopper behaviouralist  will take place on 25th of April in Riga, Latvia. Start at 10:00 – 16:30 in English. On site tickets available at EUR 398. Tickets: https://www.bezrindas.lv/en/seminari-lekcijas-un-kursi/retail-rewired-a-masterclass-in-retail-consumer-culture-and-the-strategic-implications

The Event address: Port of Riga Authority Building, Kalpaka bulvāris 12, Centra rajons, Rīga, LV-1010 https://goo.gl/maps/6rVwKon2vJK2 the building is in the Kronvalda park next to the Congress Hall, see visuals of the event place: https://www.bezrindas.lv/en/venues/rigas-brivostas-parvalde

PARKINGS:

PARKING: We suggest to use underground parking next to Congress Hall https://goo.gl/maps/khPEP8XsXEA2(Official address of the parking: Krišjāņa Valdemāra iela 5A, Centra rajons, Rīga, LV-1010 with the entrance from Kalpaka bulvāris), all day ticket costs EUR 12 or street parking nearby at 2.00 - 2.50 EUR/HOUR.

AGENDA:

10:00 - 10:30 Registration and welcome coffee

10:30 Opening. Edgars Pentjuss, ECR Baltic

10:35 - 11:00 Shopper marketing showcase by Giedrius Oliškevičius, General Manager, Sorbum Group

11:00 - 11:15 Intro for Baltic retail trends by Anda Daliņa, Senior Retailer Services Executive, Latvia Nielsen

11:15 - 12:00 Retail Digital Strategy masterclass with Ken Hughes

  • The Changing World & Consumer Implications
  • The 6 Consumer Generations
  • Consumer Value over Enabling Technology
  • Sociological Consumer Value Shifts
  • The Always On Consumer

12:00 - 13:00 Lunch break

13:00 - 14:30

  • The Instant Consumer
  • Hyper-Personalisation
  • Contextual Retail Communication
  • Authenticity, Peer to Peer and Story Telling
  • Experiential Retail

14:30 - 14:50 Coffee break

14:50 - 16:20

  • Emotive Engagement
  • Surprise & Delight
  • A Possible Future: Implications for Retail Branding and Operations


16:30 Wrap up and closure

Got lost, please Call/SMS +37126546645 info@ecr-baltic.org

NEED TRANSLATION TO LATVIAN? / SINHRONĀ TULKOŠANA PASĀKUMA LAIKĀ NO ANGĻU UZ LATVIEŠU VALODU!

SVARĪGI: NEAIZMIRSTIET PAŅEMT AUSTIŅAS! Lai izmantotu tulkošanu neaizmirstiet paņemt līdzi uzlādētu telefonu vai planšeti/datoru ar AUSTIŅĀM. Tulkojums tiks nodrošināts izmatojot applikāciju INTERACTIO vai pieslēdzoties lokālajam WiFi tīklam! Skat. instrukciju zemāk:

Have not made your mind, look who have joined:

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Galvenais atbalstītājs | main sponsor:

Preses relīze: Kā mazumtirgotājam un ražotājam veiksmīgi attīstīties, kad ar tik zemu cenu vairs nevar konkurēt?


13-04-2018

MAZUMTIRDZNIECĪBAS DIGITĀLĀS STRATĒĢIJAS DARBNĪCA KOPĀ AR VADOŠO PIRCĒJU UN PATĒRĒTĀJU UZVEDĪBAS PĒTNIEKU KENU HJŪZU, ĪRIJA.

Daudzi vietējie pārtikas un nepārtikas preču mazumtirgotāji un ražotāji pašlaik saskaras ar problēmu. Ierastie, iedarbīgie mārketinga rīki, piemēram, cenu atlaides un akcijas vairs nedod gaidīto efektu tāpēc,  ka  jākonkurē ar  interneta veikaliem.  Savukārt mazumtirdzniecības milžu  - zemo cenu līderu ienākšana Latvijas tirgū, ko ar bažām gaida vietējie mazumtirgotāji un  ražotāji, visticamāk, pamatīgi satricinās  tirgu, un  daudziem mazumtirgotājiem var kļūt par ... 

Lasīt vairāk!

25.04.2018 Mazumtirdzniecības digitālās stratēģijas darbnīca kopā ar vadošo pircēju un patērētāju uzvedības pētnieku Kenu Hjūzu


16-03-2018

JAUNS:

* Ievadā, Nielsen pastāstīs par mazumtirzniecības tendencēm Baltijas valstīs!

** Tiks nodrošināts sinhronais tulkojums latviešu valodā!

INFO LATVISKI (*.pdf) | IN ENGLISH (*.pdf)

Info latviski

Pirkt biļetiBuy tickets

 

Galvenais atbalstītājs | main sponsor:

Free: Measuring the Impact of RFID: Key Lessons from 10 retailer case studies


16-03-2018

This is to invite you to register for free webinar on 18th of April: Measuring the Impact of RFID: Key Lessons from 10 retailer case studies 

The ECR Shrink and On Shelf Availability Group has partnered with GS1 UK to undertake a landmark report into the use of RFID in retail. 

Drawing on the first-hand experiences of 10 retailers using the technology, the independent report reveals the good and bad of RFID implementations and provides a valuable guide to help other retailers get it right 

Join us at 1pm (GMT) on the 18th of April for a webinar hosted by report author; Professor Adrian Beck of the University of Leicester. 

Professor Beck will discuss the key findings of the report including; 
• The business case for RFID 
• How to start your RFID journey 
• The results from the early adopters 
• Key challenges and how to avoid them 
• Future developments 

In case you would like to receive the copy of the research, please email request to edgars@ecr-baltic.org +37126546645 

Second chance to visit fully automated Kraftool warehouse in Riga Free Port


16-01-2018

For those who did not manege to see currently the one and only automated warehouse in Baltics, there is a chance to join for the second visit preliminary end of February, 2018. To book your seat, please contact Edgars Pentjuss, edgars@ecr-baltic.org +37126546645.

Participation ECR members One Free Pass | Others EUR 150 + VAT.

 

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