Confirmed speakers:


Remigijus Savickas (DOOR Training and Consulting Baltic)
Forum Facilitator

Remigijus Savickas is a trainer and partner of international training company "DOOR Training and Consulting Baltic". Remigijus is a certified creator of learning programs for adults "About Learning", Entrepreneurship trainer in ISM (International School of Management), member of the board in a few companies, consultant - practitioner, who has more than 10 years practice in developing business and trainings. Business managers club facilitator. He specializes in sales, negotiation, personal motivation, presentation, managing changes and does trainings in Lithuania and abroad.

Certified trainer of global companies such as SONY, BARCLAYS, PHILIP MORRIS. He is also the author of the popular motivational seminar "You Can Do DIFFERENTLY". Remigijus enjoys playing golf and kite surfing.
  Jorma Rautanen (Prisma, ECR Baltic Co-Chair)
Jorma Rautanen is a commercial director of Prisma Peremarket Estonia.
He's responsible areas are Purchasing department (FMG and hard goods) IT, and logistic.
Jorma have been working in retail business for more than 15 years, most of it in Finland. He has strong background in category management from Finland. He has been also in ECR Scandinavia forums. Jorma has also lot of knowledge about logistic in Finland. He has developed FMG logistic with Inex partners in Finland.
Jorma has also been as a buyer in hard goods sector so he understands also the difference between FMG and hard goods in many ways.

Jonas Paulauskas (Nestlé Baltics, ECR Baltic Co-Chair)
Jonas Paulauskas is a sales Manager in Nestlé Baltics.
Jonas started his professional carier in field of marketing, working both on the agencies and manufacturer sides. More then 12 years ago he joined Nestlé  and moved to Sales functions. During 12 years he gained extensive experiance in Sales, Category Management and business management areas. Was activelly involved in developing distribution chain, managing sales organisation, development of relationship with customers, jointly creating category strategies as well as researching consumers and shoppers behaviours. Currently Jonas is responsible for Foof&Beverages, Confectionery, Culinary and Infant Nutrition categories sales in Baltic region.

Morten Hansen (Stockholm School of Economics in Riga & NMS Consulting)
Morten Hansen is Head of Economics Department at the Stockholm School of Economics in Riga and Director of NMS Consulting. Morten Hansen is a Danish citizen but a Permanent Resident of Latvia and has lived there since 1993. He often comments on and analyzes, nationally as well as internationally, the Latvian economy.
Zdeněk MELOTIK (Nestlé Česko, Czech Republic)
Zdenek Melotik is a Category and Channel Sales Development Manager in the Czech and Slovakian market .
Zdenek started his professional carier in field of marketing research and he worked in several marketing research companies such as Research International or Nielsen. His main field was the shopper insight and shopper research. Then he joined Nestlé as a Category Development Manager for the Czech republic and Slovakia. From December 2011 till Sep 2012 he was presented in Baltics to develop the Category Growth story for the Hot Beverages.

Vaclav KOUCKY (Nestlé Česko, Czech Republic)
Vaclav Koucky is a Category Development Manager for Coffee&Beverages in the Czech and Slovakian market .
Vaclav start worked in Delhaize group within private label department. After internal promotion he started work in the  field of space and range department. After that he joined Kaufland as a Space Manager from 2007 to 2009. In 2010 Vaclav joined Nestle as a Category specialist with focus at NDG and Pure soluble coffee.  

Patricia JAKESOVA (University of economics’ in Prague, Czech Republic)
Patricia nowadays works at a university, where she is leading the courses about the category management, wholesale and retail management. Patricia has very extensive retail experience, and during last 20 years, she has worked in many retail management positions at different retailers. She holds in the past position of the Fresh Market Manager at Delhaize group, Category Buing manager at Tesco Stores. And last experiences she had from Ahold where she held the position of the Dry Food Director or the Director Special Project – Hypermarkets. Nowadays she leads lectures at University of Economics and special projects within university.

James Tupper, ECR Learning & Change Manager, IGD.
James manages the Efficient Consumer Response (ECR) UK Product & Packaging Waste Workgroup of suppliers, wholesalers and retailer – see box below.  James helps companies to implement ECR practices in the food and grocery industry through sessions and programmes that save them time and achieve step change business benefits.  James joined IGD in 2002.  He creates and facilitates Performance Improvement Programmes which fully engage cross-functional trading partner teams to align processes, increase availability and minimise reworking, escalation, fire-fighting and issue resolution costs.  During over 50 In-store Excellence Sessions in 8 countries across 3 continents, 1000 people for 300 vendors have been helped by James to get first-hand experience of stacking shelves, building promotions and changing ranges and so identify how to improve their supply chain solutions and services to make it easier for retailers to sell more and waste less.  Prior to joining IGD, James worked for Cranfield University for 15 years.  James has 30 years' experience of developing people and business performance in the food and grocery industry across Europe, Asia, Africa and north America. James has undertaken assignments in Armenia, Australia, Bangladesh, Belgium, Bulgaria, Canada, China, Denmark, Finland, France, Greece, Holland, Hungary, India, Indonesia, Ireland, Italy, Kenya, Latvia, Malaysia, Norway, Pakistan, Papua New Guinea, Romania, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Turkey, Uganda, UK and USA.

 Learn more...

Maris Dreimanis, Managing Director and Chairman of the Board at GfK Custom Research Baltic
Maris is a management professional with more than 15 years of experience spanning Finance, IT and Market Research. Prior to joining GfK he worked for global software house building online solutions for Fortune 500 and largest European companies including Standard&Poor’s (The McGraw-Hill Companies) and Universal Music Group. With such background and degree in Business Administration current focus for Maris is strategic management as well as multi-disciplinary links between marketing and high-tech, including social media and Big Data.
Tomi Kuittinen, Vice President of Expert Services Analyse²
Tomi has more than 18 years of experience in Category Management at every level from Unilever, Fazer and Atria. With a wide contact network in the Finnish market from both the supplier and the retailer side, his high expertise in process understanding make him an asset to our team. Tomi works in deep collaboration with all Finnish manufacturers and importers while leading our Expert Services team, which provides consultative help in implementing our software tools into customer’s processes, helping them take the most benefit of our solutions and understand shopper and consumer motives by using our unique trend and attribute methodology.

Simon Moulson, Head of Retail, Linpac Allibert
Simon has worked in the retail packaging industry for more than 20 years and has extensive experience in RTP supply chain solutions. He has worked on initiatives with many of the UK’s major retailers and has developed strategies incorporating Maxipac, folding trays and dollies that have led to substantial cost savings all the way through the supply chain.



 Birgit PATTERER, Kraft Foods / Mondelez International
Customer Supply Chain Development CEE (Central & Eastern Europe, Russia and Turkey)
- Develop regional Supply Chain strategies
- Manage key cross-country customer platforms
- Initiate and lead regional Customer Supply Chain projects
- Establish regional processes, guidelines and procedures
- Share and implement best practices across the region
- Develop and execute roadmaps with the region’s BUs and their key customers
- Collaborate with international and local key accounts
- Cross-organizational collaboration, relationship management
- Continuous improvement, system enhancements, driving efficiencies
- Distributor Supply Chain development
- Growth initiatives
Service level improvement
On-shelf availability & out-of-stock improvement
Inventory optimization
Route-to-market optimization
- Cost to Serve, Efficiency Bracket Pricing
Previous assignments:
- Before Kraft: Customer Service / Finance & Administration / Sales.
- Within Kraft: Sales Support / Customer Service Austria / Customer Service Finance &   Accounts Receivables AT & CH.

Fernando Pereira (Saphety)

Fernando Pereira is the development director of Saphety Sync department. He’s responsible for the Saphety Sync line of solutions, that are target to implement data synchronization at a nation level.

Fernando has more than 15 years of professional experience, the majority of which in the data synchronization area. He started in 1997 in a company named Catalogo Electronico de Produtos dedicated to master data alignment. He has implemented master data alignment projects in several countries, like South Africca, Belgium, Sweden, Venezuela, Spain, Mexico and Greece, always in collaboration with local GS1 organizations. He was also responsible for the development of other electronic commerce and EDI solutions, dedicated to the electronic collaboration and integration of commercial partners.


Jurgita Žalkauskė, Coca-Cola Hellenic Baltic, Country Logistics manager.

- Managing director of NT Valdos
- Procurement director at Lietuvos energija ;
- various positions in Procurement at Carlsberg Breweries (Regional lead Buyer for North region, Carlsberg Baltic Procurement manager, SAP BPO (business process owner) for Procurement).

Education: EMBA by BMI (Baltic management Institute)
Vilnius university (Economics, Management of the Production).

Arturas Dirgincius, Sales executive UAB "Alsena"
Meeting ECR europallet exchange criteria in IKI retail network. Pallet sorting project. Robotex business case with IKI (UAB Palink) regarding robotization of pallet sorting system in IKI distribution center in Panevezys, Lithuania.

Magdalena Lagodzka, Nielsen
Analyst by education and hobby. Graduated Quantitative Methods on Warsaw School of Economics. In Nielsen since 2007. Leads Analytic Consulting Unit for CEE and Baltics, dealing with marketing analyses, based on modelling of sales data. On everyday basis supports FMCG Clients in key decisions regarding pricing, promotions other marketing mix elements.

Presentation will include insights from recent researches performed by Nielsen Analytic Consulting in CEE on promotions:
- How does promotional intensity look
- What implications can high promotional intensity have?
- Do promotional activities bring additional sales?
- How to make promotions more effective?


Kalle Koutajoki – CEO, co-founder
Kalle Koutajoki is an entrepreneur and co-founder of Digital Foodie Ltd. Kalle holds a Master of Science in Engineering and has worked in various marketing, operational management and sales positions. In the past Kalle was the Vice President of marketing & operations for Navicore Ltd. as well as Vice President of eCommerce for the publicly listed Wayfinder Systems. Prior to Digital Foodie, Kalle ran the eCommerce team at Wayfinder with full profit and loss responsibility as well as worked as the general manager of Wayfinder Systems Oy, a subsidiary of Wayfinder Systems Group.

Iwona Nowakowska, Supply Chain Director in Danone Waters Poland (Zywiec Zdroj ).
She is with Danone over 6 years, currently in charge of Supply Chain - planing, forecasting, customer service as well as distribution and logistics. Prior to this she spent more than 8 years in FMCG industry - among the others in Kraft Foods - gaining experience in Purchasing and Supply Chain domains.

Maciej Kubiak, Country General Manager CHEP POLAND
Maciej Kubiak is President of Polish subsidiary of CHEP, company, which specializes in pallet management and pallet rental services. He joined CHEP in 2001 and has been successfully developing CHEP and building brand recognition on the local market. Prior to his Country General Manager role, he has held various leadership managing Asset Management, Sales and Retail Sales teams where he focused on growing pooling network in Poland and CE countries. Maciej has many years of experience and knowledge in supply chain management.

Maximilian Musselius, Managing Director, ECR Russia
Maximilian is the executive Director of ECR-Russia. Graduated from Moscow State University n.a. Lomonosov, Economics (Master of Management) and Law (Civil Law) faculties. In 2000-2003. - Marketing Director Gambro Sweden AB, in 2003-2004 - Marketing Director, Senior Consultant, Kelis Consulting. Successful organizer and manager of numerous projects and initiatives within Russian ECR - one of the most active organizations within ECR Europe.

Dr eng. Marcin Hajdul
Head of Logistic Expertise Department, Project manager at the Institute of Logistics and Warehousing. Graduated from the Poznan University of Technology, Faculty of Working Machines and Transportation and Faculty of Engineering Management As a recognized specialist in the field of logistics he is the Board member of the European Logistics Association and of the Polish Logistics Association (PTL). At ILiM he is involved in the research, EU and commercial projects as well. He has participated and managed several projects of EU Framework Programme, including those co-funded by FP5, FP6, FP7, INTERREG III&IV.

He has been cooperating with such companies as: PEPSI-COLA General Bottlers Poland, Solaris Bus & Coach, Intermarche, Sweedwood, Unilever, Bonduelle, Nivea, Lindt, Nestle, Energizer, Kompania Piwowarska, Polkomtel, Opoczno.

Mateusz Boruta, Managing Director, ECR Poland.
Honestly believes that good cooperation between trading partners is beneficial and helps growing faster. Professionally creates environment for better dialogue and more efficient collaboration of companies through the unique platform – ECR organization (Efficient Consumer Response).
Mateusz is co-author of optimisation programmes for value chains as well as single enterprises, mostly within FMCG industry. Among the effects of his work are practical tools and knowledge supporting removing non-value-bringing costs from the supply chains.
With combined logistics & marketing background, he is a successful consultant and trainer.
In private life – avid mountain climber and trekker, biker and photographer.

Teet Ruuval, Metsä Tissue, Sales Manager of Baltic Countries.

Field of operation: tissue and cooking paper products (consumer products)
Previously: Fazer Bakery & Confectionery, Sales Manager of Estonia, Marli Eesti AS, Area Sales Manager.

Tallinn Technical University, MBA 
Tallinn College of Tallinn University of Technology, BA, major in marketing
University of Applied Sciences, Tallinn


Jukka Jokiranta (Focusit Finland)
Jukka is a recognized cooperation process and Category Management expert in consumer goods industry and one of the first ECR Learning Programme Partners. Jukka has delivered several consulting projects in retailer-manufacturer cooperation and business development with multinational consumer goods companies in Finland, Russsia and Baltics. Jukka has over 10 years experience in sales and business process development from different industry sectors. Jukka holds an MSc in Industrial Engineering and Management

Harry Broman, Sales Unit Manager (Nordic & Baltic countries), K. Hartwall
Harry Broman is a Sales Unit Manager at K. Hartwall and is responsible for the sales and development in the Nordic and Baltic region (Finland, Sweden, Norway and the Baltic countries).
He has more than 10 years of experience in process development in logistics and services and has been a part of the K. Hartwall Global sales and marketing team since 2012.

Jani Peltonen, Account Manager (Sales Finland & Baltic countries), K. Hartwall
Jani Peltonen is a Account Manager at K. Hartwall and is responsible for the sales in Finland and the Baltic countries.
He has more than 10 years of experience in solution selling in logistics and services and has been a part of the K. Hartwall Global sales and marketing team since 2008.

  Rūta Kryževiciūte, Rūta is the Telema Lithuania Country Manager, the leading EDI provider in the Baltics, and has successfully run the operations of the affiliate since 2009. Before joining Telema she worked in real estate and finance sectors. Her particular strengths lie in strategic planning and business development. She is an expert in B2B relations and has put a lot of effort into developing EDI business area in Lithuania. Rūta obtained her MBA in Economics from the Vilnius Gedimino Technical University.

Sven Uustalu
Sven is Product Manager of Telema, the leading EDI provider in the Baltics. His field of expertise is VMI (Vendor Managed Inventory) as well as other inventory management related services like Telema MMT (Sales Force Automation system). Sven’s education from the Estonian Business School and his vast experience in marketing and project management have given him good analytical skills and market knowledge. He strongly believes in the future of inventory management related services and is determined to lead the growth. He is currently obtaining a Masters Degree in Supply Chain Management from the Tallinn University of Technology.

Edgars Pentjuss, the host and managing director of ECR Baltic
(Efficient Consumer Response Initiative in the Baltic States).
Previously he has worked for GS1 Latvia whereas he was in charge of barcode verification LAB, EDI (eCom), MobileCom projects and ECR Baltic Coordination. Edgars has a broad cross Industry experience running number of e-commerce projects in banking and finance. He started his career in IT for shipping industry responsible for container application introduction and EDI. He has studied Port Management and European Business Studies at Antwerp Business School. Now passionate about innovations and shopper engagement technologies.


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