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Vision Shopper experts committee: A network to develop and adopt world-class practices & processes for demand-side activities focusing on consumers & shoppers in Baltics Committee leaders (Co-Chairs): Key competences and working streams: Category Management, Shopper Marketing, Joint Business Planning (Agreed Growth), Path to purchase / shopper journey framework, efficient assortment, efficient promo, efficient new product introduction,... * Category Management and Shopper Marketing Benchmark Survey (*) ECR Europe National Initiative activation projects Next meeting: 10.11.2016 Vilnius 15:30 - 17:00 Litexpo Preliminary Agenda (possible topics): - Working group leaders, aims and deliverables? - Analysing Category Management and Shopper Marketing benchmarking survey on Baltic scale; - Demand side ECR activation projects: Shopper segmentation for Baltics - People development (trainings and learning opportunities) - Mar – Pro business simulation, invited participants report, i.e. Rimi tbc - Other solution providers presentations (Nielsen, Analyse2, tbc) - Demand side at ECR Baltic Forum 30.03.2017 - Other top of mind issues and topics, needs for Baltics? - 1h webinar with Category Management Knowledge Group: Category Management Overview, Certified Category Management e-learning opportunities. - NEW: ECR Community working stream: Omni-channel retailing – advice on how to combine “bricks and clicks” to deliver the best overall service to consumers - NEW: ECR Poland shopper marketing working group feedbacks Resources: Browse all ECR Europe publications The Consumer Goods Forum publications Join Now! |
Strategy: 1. Inspire 2. Network 3. Build capability and knowledge 4. Develop and share best practice
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Register for ECR Baltic membership, events and services | Join Supply Chain Committee | Shopper Committee| Digital Committee | Legal (Supply Chain Initiative) | Annual ECR Baltic Forum Group | Training and Education Committee
