Presentations 2014


Important note: ECR Baltic Forum presentations 2014 will be published on this page/available from 17th of November

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If you were unable to attend the last ECR Baltic Forum but nevertheless want to be informed about the content? It is possible to purchase the code to enter the pdf-download area and have access to ECR Baltic Forum 100+ presentations from 2008 to 2014 including full presentation from Shopper Marketing Master-Class at a price of Euro 150 + 21% Latvian VAT, please order here!

Summary of presentations available in download area:

NEW: [ECR Baltic Forum 2014]

Best Practice in Implementing VMI - a recommendation by ECR Europe, Hele Hammer and Sven Uustalu, Taliinn University of Technology   
The Future of Retail Packaging 2016 and beyond – boosting retailer and brands sales with innovative packaging Aija Zmribo & Jurate Kugiene   
Personalisation in the heart of online grocery services by Kalle Koutajoki, CEO and co-founder, Digital Foodie Ltd.  
Efficient and Reliable Consumer Information by Nuno Azevedo, GS1 Portugal - Supply Chains Simple Benchmarking - first results & learnings, Mateusz Boruta, ECR Poland    
Speed Docking: a joint compass for retailers and manufacturers towards a more efficient, responsive and sustainable value chain by Lisa Van den Bossche, Managing Director, ECR Belgium & Luxembourg and Tom Tillemans, Head of Logistics Excellence.   
Win-win packaging solution for retail logistics. Pooling Ukraine by Roman Kalenjuk, Schoeller Alibert  
Smart Things - how RFID makes plastic crates smart at Selver by Janek Balonski, Logistics IT Partner (VIDEO) 
Research online, purchase offline - how consumer will get their share in Big Data by Zulfukar Tosun, Retail Baltic      
Profitable pricing strategy and effective promotions - mission possible! by Daiva Buckonyte, Nielsen
Collaborative FMCG & Retail Education in Category Management, Maximillian Musselius, ECR Russia
The evolving nature of retail service quality (both retail to consumer, as well as supplier to retailer) in the Baltic states? by Brent McKenzie, MBA, PhD University of Guelph, Canada   
Industry initiatives addressing youth unemployment (ECR Feeding Europe’s Future and Nestlé European Youth Employment Journey) by Ariana Rastauskaite Nestlé Baltics    
Voluntary European Supply Chain Initiative , what it is for Baltic food chain companies? by Christel Delberghe, EuroCommerce, Director of Policy, competitiveness and food via Skype from Brussels.  
Sustainability in Action: A Broad Look at Sustainable Development in Business. Jonathan T. Scott, Founder and Director of the Center for Industrial Productivity and Sustainability     
Differences between standalone and coalition loyalty programs around the world a case study of a new coalition loyalty model with Finish grocery chain by Gabi Kool, CEO Coalition Rewards, Latvia   
Best practices and recommendations for retailers and shopper marketeers to meet unexpected and irrational behaviour of shoppers by Constant Berkhout, owner & founder of Rijnbrug Advies   
The Baltic economies: A challenging 2015 ahead by Morten Hansen, Stockholm School of Economics, Riga

[General, ECR, Collaboration, Fair Trade]

Opening by ECR Baltic Board ‘2013
ECR Baltic Forum opening presentations: 2012-1; 2012-2; 2011; 2010; 2009; 2008
The Baltic economies: Happy times are here again? ‘2013
Need to collaborate on non-competitive topics and measurement of the performance through 10 for 20 ‘2013
The European Supply Chain Initiative - a framework to promote fair business practices ‘2013
“All We Have to Fear Is Fear Itself” - and the Eurozone ‘2012
Importance of Collaboration between retailers and suppliers ‘2012
Efficient Consumer Response Initiative in Europe focus for 2012 – 2022 ‘2012
2012: The Return of the Baltic Tigers? ‘2011
Information sharing between competitors: limits under competition ‘2011
ECR Europe and Baltic focus for 2012 (working group activities + mobile commerce and digital consumers) ‘2011
Life Perception of Baltic Consumers. Facts, facts, facts... ‘2011
Competition - Anti Trust Law Aspects for Retail and FMCG Industries (Dos and Don’ts) ‘2010
Estonia Enters Euroland: A Two-speed Baltic Economic Development Ahead? ‘2010
Global Consumer Trends and the Baltic States: Beyond the Crisis ‘2010
The Latvian Economy Post-2009: L-, U-, or V- typed Development? ‘2009
Estonian Economy: Recent Trends and Their Impact on Consumption ‘2009
How to Behave Towards the Competition: Price Negotiations & Trade Terms ‘2009

[Efficient Supply Chain]

Pallets Management Best Practice presentation from 06.02.2014 "train a trainer" course
Building better supply chains together (Pallet Pooling) ‘2013
Affordable Supply Chain benchmarking: Logibar ‘2013
European Collaborative Supply Chain Management Guide project ‘2013
On Shelf Availability (OSA) projects - benefits for retailers and suppliers ‘2013
RTI business case by Oskar '2013
Meeting ECR europallet exchange criteria in IKI retail network. Pallet sorting project ‘2012
Pallet Pooling  - efficient solution in the supply chain ‘2012
Are you developing your Supply Chain enough? (Revenue, operational expenses, capital expenditure, risks). Case example: One-touch dairy solution in Finland ‘2012
Inventing new ways of delivering value ‘2012
T-Scale  - Pragmatic approach to sharing supply chains with holistic web-based platform ‘2012
Efficiency of pallet pooling – how to improve your supply chain? ‘2011
Solving Pallet Issues for Better Trading ‘2010
On Shelf Availability (OSA) Project: Retailer & Manufacturer Cooperation ‘2010
Responsive Supply Chain- Competitive Advantage for all the Links of the Chain  ‘2009
Bar Code Quality Assessment at Point of Sales ‘2009
Measuring for supply-chain optimization ‘2009
Decreasing Warehouse Costs ‘2009
Steps Towards the Future FMCG Supply Chain ‘2009
Opportunities in Warehouse process development after a Pick-by-Voice implementation ‘2008
Supply Chain visibility - leverage real-time information about demand, orders, inventory and movements to streamline operations and increase your service level ‘2008
How to build an effective FMCG distribution system through collaboration between industry and trade ‘2008
Empties Standardization and Optimization pan Baltic project for milk crates (part 1 | part 2) ‘2008

[Connected Business Information]

Learning from experience: Mistakes to avoid in implementing EDI (Electronic Data Interchange) in the supply chain ‘2013
Introduction to Global Data Synchronization Baltic pilot with Prisma, Rimi and Suppliers ‘2013
RIMI Data Pool pilot project - lessons learned ‘2013
Data pool project Prisma ‘2013
Master data management and data synchronization ‘2013
Embracing the dematerialization of dispatch advise and the use of the 4P doc model ‘2013
Manufacturer and retailer benefits of Global Data Synchronization ‘2012
Datapool and Image Sync, lessons learned, roll out in Sweden ‘2012
POS Data Sharing and VMI: Optimizing Inventories through Collaboration ‘2012
EDI Real Time Economy ‘2011
E-invoices in Baltic and Europe trends ‘2011
How does supply chain benefit from the 4Doc Supply Model ‘2011
Masterdata Synchronization  ‘2010
E-Invoices in Retail: Requirements, Progress, Challenges ‘2010
Gaining Shopper Insights Using Market Basket Analysis ‘2010
Master Data Item Synchronization – basement for all EDI | Retailer case | Manufacturer case ‘2008
Electronic Data Interchange (EDI) – everyday document, time- consuming manual operations reduction ‘2008
IT customer integration - beyond EDI ‘2008

[Shopper, Demand side]

Customer Centric Retailing and Lwalet project in Baltics ‘2013
Digital Emergence - free copy of future value chain 2022 ‘2013
Cross-Selling Pilot - Responding to Consumer Needs ‘2013 [not available yet]
Developing Destination Categories ‘2013 [not available yet]
Shopper Marketing (incl. Biometrics & Neuro-Marketing): The Shopper at the Centre ‘2013
Full day Shopper Marketing Master-Class presentation ‘2013
Working together on demand side (category management) CEE business case ‘2012
Exploring marketing channels: Food apps and mobile applications in retail? ‘2012

The next generation of Baltic shoppers: getting the buzz? ‘2012
Assortment Windows in the Swedish Market ‘2011
Loyalty driving programs – a new vision ‘2011
Managing your checkout zone: how to evaluate alternative technologies available in the market and maximize productivity ‘2011
Taste NFC - proximity marketing and mobile payment technologies ‘2011
Efficient FMCG social network campaigns ‘2011
Category Management – New Ways of Cooperation ‘2010
Cutting the Assortment:  Global Learnings ‘2010
Drawing Brand Face - Consumer Touch. Case study. ‘2010
The Socialization of Brands ‘2010
Consumers' Reasons for Buying Private Label Brands – Empirical Findings ‘2009
The Challenges of Category Management ‘2009
New Ways to Reach Consumers: Mobile Commerce Extended Packaging ‘2009
Joint Business Planning with Tesco and Nestlé ‘2008
Decoding the shopper decision making process; shoppers are increasingly in grab ‘n’ go mode but is this so for all categories? ‘2008
The benefits of Store Clustering ‘2008


Unilever Sustainable Living Plan '2013
Products and packaging waste in the supply chain - why it’s a real issue? ‘2012
Preventing Product and Packaging Waste from Occurring in the First Place Between Factory In-gate and Till: How to Improve Performance Together? ‘2012
The Role of Internal Communication in Pursuit of a Silver Bullet: Improving Cross-Departmental Cooperation ‘2010
Business Leadership in a Dynamic, Competitive Environment ‘2009
Philosophy of Tomorrow: Mindset Changing towards Green ‘2009
Responsible Management ‘2008