10.11.2016 FMCG Strategy, Category Management and Negotiation masterclass with Mark Taylor, Vilnius


How to develop a competitive advantage in FMCG?

FMCG Strategy, Category Management and Negotiation masterclass with Mark Taylor in English

Agenda | Registration form | Register online


10th of November 2016, Baltic Food and Beverages Fair, Lietuvos parodų ir kongresų centras LITEXPO, Laisvės pr. 5, LT- 04215 Vilnius


10:00 – 10:30

Registration and welcome coffee

10:30 – 10:40

Opening and Introduction

10:40 – 12:20

FMCG Strategy, Category Management and Negotiation masterclass

  • NEW: Brexit impact on retail in Europe
  • What is the modern retail revolution?
  • How can traditional category management kill your business and what can you change to make it work for you? 
  • How Warren Buffet lost over half a billion dollars by ignoring the first rule of business.  A rule you could be ignoring too.    
  • What is retail shopper management, and no, it`s not what you read in the press?
  • Why your children will put you out of business and how to beat the odds against us surviving.  

12:20 – 13:40

Lunch break

13:40 – 15:10


  • Have you really got a retail or FMCG brand to manage?  How to evaluate, develop or abandon a brand?
  • Do you really want to win in your market?  How to develop a differentiated strategy and give yourself an unfair competitive advantage. 
  • How to re-invent KPI`s to accelerate your success.
  • Finally, we will unveil the most simple model that can successfully drive your business for the next 20 years and deliver the success you never dreamed of. 

15:10 – 15:20


15:30 – 17:00

An extra event: ECR Baltic members Shoppers Committee meeting and discussion on demand side projects / Others: time to visit the fair.

  • Competition Law Compliance and Antitrust Caution (highlighted does and don’ts for collaborative demand side projects);
  • Introduction demand side stream at ECR Baltic, the history, ECR projects with ECR Community (ECR Poland Shopper Marketing and ECR Community project for influencing shopper online and offline) and other Initiatives by Edgars Pentjuss, ECR Baltic
  • Needs assessment and demand side projects proposals discussion at ECR Baltic by All


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The program is subject to changes, limited seats available!

After 3rd of November available only onsite registration EUR 248.00 excl. VAT to All. Registration includes: participation in masterclass, group exercise, entry pass to the fair, coffee and lunch breaks. ECR Baltic members can join shoppers committee meeting at no cost at 15:30 - 17:00. 

More information: ECR Baltic, Edgars Pentjušs +371 26546645 |  

Agenda | Registration form | Register online


About facilitator:

Mark Taylor (Author and CEO) has spent the last two decades of his life supporting organisations in the creation of successful and sustainable strategies. He has achieved this by developing their teams to meet the challenges of ever increasing global competition. Working with multi billion dollar clients, from Asia to the US and from Russia to the Middle East, his honest and incisive style creates challenging but rewarding environments in which to learn.

He has held positions up to and including board level. With an unusual background in Sales, Marketing, Manufacturing plus Retail Buying and Merchandising, it gives him a unique perspective which can help teams develop a defensible competitive edge. He has managed businesses with turnovers in excess of $350 million and in the last decade has helped put over $1 billion on the bottom line of global manufacturers.

Mark has previously developed and delivered leadership, strategy, sales, negotiation, and commercial excellence events for Pfizer, Nestle, Expedia, General Mills, JTI and many other multi billion dollar operations. Some events achieve an ROI of over 3000% PA. His critically acclaimed books have been used as a template of success for new breeds of commercial enterprises which are competing in a digital world.

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Mark is an author of "Who Killed Category Management" book with 5* referneces from

David King.  Author.  Director Consulting and Merchandising Solutions at Nielsen for 6 years and now Space Management at Walgreens. 

“Controversial new book puts Space Management on the endangered species list.  Without revealing its “mystery”, I can tell you that this very entertaining book will invite you to think more creatively about the Fast Moving Consumer Goods (FMCG) retail business, especially in-store merchandising, how we measure and analyse what we are doing, and how to gain a competitive edge in the years ahead. Bravo!”

Walter Liu, Director Category Management at Del Monte.

Quick and easy read. The writing is simple and straight forward and the book is packed with no nonsense insight.

Christopher Wilkinson Previously Black and Decker, now owner of his own international consultancy.

5.0 out of 5 stars 100% essential read on category management!

First of all, I generally don't bother to write reviews. The fact I'm recommending this book is because I enjoyed it so much.

This book is about category management from a retailer & manufacturer perspective, yet highlighting the fact that the true key of success does not lie in typical category management itself. Very similar to "Innovation Secrets" by Carmine Gallo, this book has given me loads of fresh ideas to grow my business. The difference is that it's more about "retail", where "Innovation Secrets" is more about “product”. The only downside of this book, is that you will be eager for more!

Stefan J Kaczmarczyk Marketing Manager at Groupeseb (Tefal).

5.0 out of 5 stars.

If you think you know everything about Category Management....then read this! The rule book is somewhat ripped up by Mark Taylor who gives a very thought provoking insight into the future of retailing and how it could survive in a world that is dominated by e-retailing.

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