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Mark has developed and delivered sales, negotiation, strategy and commercial courses for Pfizer, Nestle, Expedia, General Mills and many other multi billion dollar operations. He has helped teams develop abilities and behaviours which have added, conservatively, $100 million P.A. additional benefit to their bottom line and in excess of $1 billion projected to date. He has designed ground breaking and world leading development platforms which have been adopted globally and regularly deliver ROI`s of 3000% His focus on developing commercial sales, negotiation, strategic and leadership skills has help win global awards. Through a diverse career, he has had an extensive background to Board Director level in People Development, Marketing, Sales, Merchandising and Buying during which Mark has managed turnovers in excess of $350,000,000. His unusual background in both Sales, Marketing, Retail Buying and Merchandising gives him a unique perspective that provides a sustainable competitive edge for manufacturers teams. He lives by the expression “Ok, it`s impossible, now how do we do it?”. |
Negotiation Master Class. Highly advanced & relevant behavioural negotiation program CEO to Manager level 2 Days Max 6 pax Advanced Selling through Story Telling Advanced platform designed to engage customers in modern markets CEO to Manager level 2 Days Max 6 pax Influencing External and Internal Customers. Strategic retail and commercial understanding linked to world class presentation skills CEO to Manager level 2 Days Max 8 Influencing External and Internal Customers Embedding Strategic retail and commercial understanding linked to world class presentation skills polished to perfection CEO to Manager level 2 Days Max 8 pax Influencing Internal Customers. Strategic commercial understanding linked to world class presentation skills CEO to Manager level 2 Days Max 8 pax Introduction to Influencing Customers. Core presentation skills for everyday use Associate to Manager Level 1 Day Max 20 pax Introduction to Negotiation Core negotiation skills for everyday use Associate to Manager Level 1 Day Max 20 pax Introduction to Selling Core sales skills for everyday use Associate to Manager Level1 Day Max 20 pax Presenting as a Statesman Powerfull one day session to polish the consulate senior presenter CEO to Director Level 1 Day Max 2 pax Re-Inventing Manufacturing Group event designed to deliver commercially focused strategic thinking with high levels of ROI All levels 2 Days Max 30 Train The Trainer Training for Field Sales Trainers Regional Manager 2 Days Max 4 pax Commercial Coaching for Performance Developing skills, behaviours and engaging interpersonal attitudes for in-field coaches of commercial teams Regional Manager / Department Director 1 Day Max 12 pax Coaching for Performance (including reviews) Developing skills, behaviours and engaging interpersonal attitudes for coaches of all departmental teams All Managers 2 Days Max 12 pax Recruitment Excellence Training How to recruit, retain and reward to achieve maximum performance HR 1.5 Days Max 12 pax |
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Ken Hughes Consumer & Shopper Behaviouralist, Playologist, Thought Leader, Keynote Speaker. **** All time best rated speaker at ECR Baltic conferences and workshops Ken’s LinkedIn profile Download Speakers Brochure with topic guide! Ken's profile and topic overview on speakersconnect.com |
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Constant Berkhout, Retail Marketing & Shopper Insights Consultant, owner & founder of Rijnbrug Advies
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Presentation irrational behaviour Tools Application of tools Retail examples Workshop shopper journey |
Brent McKenzie, MBA, PhD Download CV Research Interests: |
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Webinar sample with SSERussia: Shopper Marketing what we know and what we don't know? |
Kevin Hawkins has more than 35 years professional experience in leading the development and deployment of Sales Capability programs for more than 10,000 employees of Procter & Gamble and its business partners in Central and Eastern Europe, Middle East and Africa (CEEMEA). He has a background in the Sales function and is highly qualified to train Selling and Negotiation skills. Kevin also has wide experience of and is an authoritative and dynamic speaker on a range of Commercial skills. These include Leadership, Teamwork, Coaching, Motivation, Execution and Formal Presentation skills. Kevin's LinkedIn profile Collaborative Relationship maste-Class held in Jurmala 2014 by ECR Baltic. |
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Kaija Kurme-Jansone holds a master degree in International Economics and Business and has more than 12 years professional experience in companies like Microsoft and Procter & Gamble. Kaija’s experience ranges from marketing and sales functions in Baltics to regional and global project management in e-commerce and category management areas. Kaija is a Social partner in Quality Advisory Board of University of Latvia, she has been Member of the Board in ECR Baltic, introducing Category Management to Baltic market and running several working groups within ECR organization. Kaija's LinkedIn profile List of trainings from Experience Mind |
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Jukka Jokiranta, Focusit Finland Jukka's LinkedIn profile Jukka's CM workshop at ECR Baltic
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IGD (UK) provides leadership to the food and consumer goods industry to ensure it delivers what matters to the public. A research and training charity, IGD is the leading source of information and best practice on the consumer goods industry worldwide. We use our insight and expertise to equip people to face the challenges of this fast-changing world. IGD facilitated workshops at ECR Baltic: * An introduction to Supply Chain * What do retailers want from your supply chain * Investment and Promotional Effectiveness (**** the most appretiated workshop by ECR participants, marked as "must have" for local suppliers). * Series of Retail Ready Packaging workshops with Rimi Baltic; * Food and Packaging waste prevention workshop in Vilnius * The first Category Management trainings in Baltics. NEW: |
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North American Category Management Association accredited and certified online category management courses. Following CMKG courses enables you to prepare for Category Management Association's Category Management Professional certification in 3 levels for Category Analyst, Category Manager and Strategic Advisor: ![]()
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Facilitator: Marcel Corstjens – professor of marketing at INSEAD Business School, board member of leading European retailers, researcher, author and consultant.
Mar-Pro. Collaborative education solution for FMCG retail YouTube: English - https://www.youtube.com/watch?v=4Xr6CbwsMDQ Russian – https://www.youtube.com/watch?v=IpAJ13joDFg ECR community highly appreciated Mar-Pro seminar Testimonials about Mar-Pro: https://youtu.be/u0jF9K6Qytc
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Mar-Pro Mar-Pro is a 2,5-days business education program for FMCG retail focusing on the creation of added value and the change of attitude. At the core of the program is the most sophisticated business simulation world representing life-like market conditions, shoppers and their behavior, competitors and other driving forces of the FMCG industry. Mar-Pro is a unique opportunity to experience both sides, see the world through your trade partner’s eyes and work to create the win-win-win relationships. What makes Mar-Pro unique?
Key Mar-Pro learnings
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Duration: 2.5 days.
Number of group: from 16 to 24 participants, split into 8 teams of manufacturers and retailers
Methods: business simulation, negotiations, lectures, discussions, coaching.
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Catmania is the world’s first and only category management business simulation and education solution.
1. The only business simulation program on category management in the world. 2. The participants are trained in using the 4P tactics (Product/Price/Place/Promotion) which ensure successful relationship with customers. 3. Get a complete picture of all decisions taken within category management framework at every level of the company. The participants’ task is to use the tools of category management, focusing on shopper needs and based on partner interaction between supplier and retailer. After passing the course, you will become fully proficient in category management:
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Available formats of the program:
Methods: business simulation, negotiations, lectures, discussions. Duration: 3 days of non-stop practice. Target audience: professionals with a minimum of 3 years of experience in commercial function (sales, purchases, marketing, category management).
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Request a quote or add to wish list, please contact ECR Baltic, Edgars Pentjuss +37126546645 (edgars@ecr-baltic.org).
Speakers presentations from ECR Baltic events available in members download area or order access code, here!
If you are a speaker/facilitator/consultant/training company offering people development and training solutions for FMCG and Retail, please contact ECR Baltic to add you to the list!
