Date: Wed 11.11.2015 

11:00 - 17:00 
Fazer Factory and Baltic Logistic Solutions Distribution Centre visit.
 Learn more...
11:00 Registration in Radisson Blu Hotel Latvia lobby
11:15 Departure 
12:00 Fazer Factory visit guided by Ainars Mačivka, Fazer Bakery Baltic Production Manager Latvia and Mindaugas Snarskis, Fazer Bakery Baltic Managing Director
13:20 Lunch break
14:00 Departure from Fazer factory 
14:45 Baltic Logistics Solutions Distribution Centre visit guided by Marijus Jankūnas and Ainārs Jašēvičs, warehouse process manager, BLS 
16:00 Role of pallet pooling in supply chain by Marcin Brzuszkiewicz, Baltics Manager, Chep
16:15 Networking coffee break at BLS
16:45 Back to Radisson Blu Hotel Latvia


* * * 
Date: Thu 12.11.2015 

9:00 - 19:00
ECR Baltic Forum - Creating Value Together, Radisson Blu Latvia, Elizabetes 55, Riga 

9:00 - 12:00 Registration and opening sessions 

9:00 Registration and Welcome Coffee 
10:00 Opening by ECR Baltic Board, Edgars Pentjuss, Managing Director ECR Baltic
10:10 FMCG and Retail panel session (confirmed panelists: Gundega Martinsone, RIMI Baltic; Mika Ylinen, Prisma; Edīte Strazdiņa, LACA representing primary food manufacturers/farmers) moderated by Daniels Pavļuts, ex Minister of Economics in Latvia. Learn more... 
10:55 Comprehensive Economic and Trade Agreement (CETA) and it’s benefits by Ambassador Extraordinary and Plenipotentiary of Canada in Latvia, Estonia and Lithuania H.E. Dr. Alain Hausser
11:10 50 shades of shopping, how a pie can destroy your business by keynote speaker: Mark Taylor, writer 
11:55 Questions 

12:00 - 13:15 Lunch break and networking at marketplace 

13:15 - 15:00 Supply Chain and Technology sessions 
13:15 Introduction by Rolands Klindžāns, Rimi Baltic Strategic Project Manager, ECR Baltic SC and Digital Committee
13:20 RailBaltica – new opportunities for supply chains in Baltics by Neils Balgalis, Managing Director, Grupa93 
13:40 Forecasting and replenishment by RIMI Baltic and SAP, Dr. Sc. Ing. Oksana Soshko, Rimi Baltic  
14:00 Speed Docking, Mateusz Boruta, ECR Poland tbc 
14:20 Introducing ECR Europe VMI (Vendor Managed Inventory) guide by Hele Hammer, Tallinn University of Technology 
14:35 Coomor Kaubandus OÜ: 20 years of VMI by Indrek Lepik, Head of sales and purchase department, Coomor Kaubandus OÜ 
14:55 Questions 

15:00 - 15:30 Coffee break 

15:30 - 17:20 Shopper and closing sessions 
15:30 Opening by Konrad Kowalik, Danone, ECR Baltic Shopper Committee 
15:40 Competition law and anti-trust compliance in retailer-manufacturer collaborative demand side projects by Una Petrauska, Attorney at Law, Head of KPMG Law Firm (Latvia) 
16:00 Category Management and Shopper Marketing business case in dairy category by Iwona Techmanska Category Development Manager, Danone Polska 
16:25 Baltic consumer and shoppers insight by Ilze Kronberga, GfK, tbc. 
16:50 Closure and Introduction to the next day shopper marketing master-class 
17:00 Vine trends in Latvia by Mārtiņš Barkāns, owner Abavas vīni 

17:20 - 19:00 Reception and business mixer at marketplace Note:

Agenda is subject to changes! 

* * *

Date: Fri 13.11.2015 
after events: 
9:00 - 16:30 
Shopper Marketing Master-Class with Ken Hughes, the leading shopper behaviouralist.
 Learn more....

9:00 Registration and Welcome Coffee
9:30 Shopper and trade marketing in Baltics, sponsor presentation to be confirmed!
10:00 What is Shopper Marketing? History of grocery, retail evolution, differences from CM practice, Shopper v Consumer Marketing
10:30 The forces shaping global retail today – a changing retail landscape
11:00 The habitual shopper. An introduction to auto-routine and operational retailing and the opportunities that exist in shifting to an Emotive focus
11:30 -11:45 Break for Refreshments and Casual Discussion
11:45 The 5 senses of retailing: Illustrating how using each of the 5 senses the shopper can be engaged and encouraged to impulse buy. A blend of case study work is used from across the globe to illustrate in-store success.

13:00-14:00 Lunch

14:00 An introduction to Behavioural Economics and how understanding the science of decision making can be used in retail to influence sales. Ultimately Shopper Marketing is a behavioural science and so this consumer psychology element is essential to understand
15:00 Shopper Insight Research Approaches: How the fields of experimentation, ethnography (observation) and biometrics (neuro-marketing) are becoming the key growth areas for shopper insight. Case studies and approaches
15:30 The impact of Big Data & Predictive Analysis on shopper marketing
15:45 The way forward? Key structures and barriers to effective Shopper Marketing

16:00-16:30 Audience Q&A (including Client panel discussion if appropriate).



Info in English  Info in Estonian  Info in Latvian  Info in Lithuanian


About the ECR Baltic Forum 2015 | Agenda | Confirmed speakers |Registered participants | Fazer factory and BLS DC visit | Shopper Marketing Friday | Promo | Call for presentations | Sponsorship opportunities | T&C |Book hotel | Register Online | Registration word from | PDF

More details by email:
or call +37126546645 / +37122522592 
Skype: ecr.baltic

Book hotel at the place of the event at EUR 85

Other hotel options 
from EUR 50