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About

 

ECR Baltic Forum 2015 Creating Value Together

is a major meeting point for FMCG manufacturers, Retail, Solutions and Service providers and other Industry professionals and executives in Baltics.

The forum is designed to inspire, network, share the best practices, build knowledge and capabilities of people and companies.

ECR Baltic is an Efficient Consumer Response Initiative in Estonia, Latvia and Lithuania which is a collaborative retailer-manufacturer platform with a mission “to fulfill consumer wishes better, faster and at less cost in a more sustainable way”.

The annual ECR Baltic forum is the most recognized and biggest B2B event for FMCG professionals in the Baltic States (average 150-250 participants). Besides manufacturers, retailers and distributors, the forum is appreciated also by solution providers from logistics, transport, IT, packaging, pooling, data companies and consultants who are active along the entire value chain "from farm to fork".

The agenda of the forum is developed to reflect key directions of ECR initiative in 2015:

- to foster better trading practices between retailers and suppliers

- Shopper and Consumer centric

- Supply Chain efficient

- Technology enabled

 

The 3 days event includes

* Retail-manufacturer tour on 11th of November thanks to

 

 

* 12th of November: 
Conference, experts panel from retailers, distributors, manufacturers and primary food manufacturers - farmers, market place, business mixer (networking dinner), lunch and coffee breaks and

* 13th of November:
Special Shopper Marketing masterclass with Ken Hughes on 13th of November.

Shopper Marketing Master Class

Place: Riga, Radisson Blu Latvija

Book hotel

 

Book your seat now!

Agenda

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Date: Wed 11.11.2015
pre events:

11:00 - 16:30 Fazer Factory and Baltic Logistic Solutions Distribution Centre visit. Learn more...

 

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Date: Thu 12.11.2015
ECR Baltic Forum - Creating Value Together, Radisson Blu Latvia, Elizabetes 55, Riga


9:00 - 12:00 Opening sessions

9:00 Registration and Welcome Coffee

10:00 Opening by ECR Baltic Board

10:10 FMCG and Retail panel session (confirmed panelists: Gundega Martinsone, RIMI Baltic; Mika Ylinen, Prisma; Edīte Strazdiņa, LACA representing primary food manufacturers/farmers) moderated by Daniels Pavļuts, ex Minister of Economics in Latvia. Learn more...

10:55 Main sponsor presentation / Comprehensive Economic and Trade Agreement (CETA) and it’s benefits by Ambassador Extraordinary and Plenipotentiary of Canada in Latvia H.E. Dr. Alain Hausser tbc

11:10 Retail and FMCG trends - who killed category management and fifty shades of shopping by keynote speaker: Mark Taylor, writer

11:55 Questions

12:00 - 13:20 Lunch break and networking at marketplace

 

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13:20 - 15:00 Supply Chain and Technology sessions

13:20 Introduction by ECR Baltic SC and Digital Committee

13:30 RailBaltica – new opportunities for supply chains in Baltics by Neils Balgalis, Managing Director, Grupa93

13:50 Efficient Returnable Transport Items and Pallets pooling, presenter to be confirmed!

14:10 Forecasting and replenishment by RIMI Baltic and SAP, presenter to be confirmed!

14:30 Introducing ECR Europe VMI (Vendor Managed Inventory) guide by Hele Hammer, Tallinn University of Technology

14:55 Questions

15:00 - 15:30 Coffee break and networking at marketplace

 

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15:30 - 17:15 Shopper and closing sessions

15:30 Opening by Konrad Kowalik, Danone, ECR Baltic Shopper Committee

15:40 Competition law and anti trust compliance in retailer-manufacturer collaborative demand side projects, presenter to be confirmed!

16:00 Category Management and Shopper Marketing business case by Danone, presenter to be confirmed!

16:25 Baltic consumer and shoppers insight by Unilever, presenter to be confirmed!

16:50 Vine trends in Latvia by Mārtiņš Barkāns, owner Abavas vīni

17:10 Closure and Introduction to the next day shopper marketing master-class

17:15 - 19:00 Reception and business mixer at marketplace


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Date: Fri 13.11.2015
after events:

9:00 - 16:30 Shopper Marketing Master-Class with Ken Hughes, the leading shopper behaviouralist. Learn more....



The first 50 registered participants to get hard copy  of "Fifty Shades of Shopping" book !!!

Learn More
About books?
Learn more!

Please be invited to the most inspirational shopper marketing full day master-class with Ken Hughes on 13th of November!

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The tour made thanks to:

 

Baltic Logistic Solutions and   Fazer bakeries

 

 

Thanks to our supporters and sponsors:

 

The forum and Shopper Marketing Master-Class main sponsor

Thanks to our supporters and sponsors

       

More details by email: [email protected]
or call +37126546645
Skype: ecr.baltic

 

 

REGISTER

 

 

About the ECR Baltic Forum 2015 | Agenda | Confirmed speakers | Registered participants | Fazer factory and BLS DC visit | Shopper Marketing Friday | Promo | Call for presentations | Sponsorship opportunities | T&C | Book hotel | Register Online | Registration word from | PDF

 

 

 

 

12.11.2015 ECR Baltic Forum - Creating Value Together


 















Book your seat now!
















Agenda








































#

















Date: Wed 11.11.2015
pre events:


11:00 - 16:30 Fazer Factory and Baltic Logistic Solutions Distribution Centre visit. Learn more...


 


































#

















Date: Thu 12.11.2015
ECR Baltic Forum - Creating Value Together, Radisson Blu Latvia, Elizabetes 55, Riga



9:00 - 12:00 Opening sessions


9:00 Registration and Welcome Coffee


10:00 Opening by ECR Baltic Board


10:10 FMCG and Retail panel session (confirmed panelists: Gundega Martinsone, RIMI Baltic; Mika Ylinen, Prisma; Edīte Strazdiņa, LACA representing primary food manufacturers/farmers) moderated by Daniels Pavļuts, ex Minister of Economics in Latvia. Learn more...


10:55 Main sponsor presentation / Comprehensive Economic and Trade Agreement (CETA) and it’s benefits by Ambassador Extraordinary and Plenipotentiary of Canada in Latvia H.E. Dr. Alain Hausser tbc


11:10 Retail and FMCG trends - who killed category management and fifty shades of shopping by keynote speaker: Mark Taylor, writer


11:55 Questions


12:00 - 13:20 Lunch break and networking at marketplace


 




























#











 


13:20 - 15:00 Supply Chain and Technology sessions


13:20 Introduction by ECR Baltic SC and Digital Committee


13:30 RailBaltica – new opportunities for supply chains in Baltics by Neils Balgalis, Managing Director, Grupa93


13:50 Efficient Returnable Transport Items and Pallets pooling, presenter to be confirmed!


14:10 Forecasting and replenishment by RIMI Baltic and SAP, presenter to be confirmed!


14:30 Introducing ECR Europe VMI (Vendor Managed Inventory) guide by Hele Ham

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