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ECR Baltic Forum 2010 uses extended information (augmented reality) flyer for promoting this year's forum on social networks and mobilecom:
Facebook is the leading social networking site based on monthly unique visitors especially in English speaking Countires. The most popular feature is photo sharing and tag your friends feature. 5 out of 10 top brands on the facebook represents fmcg/consumer goods sectors: #3 Starbucks Coffee #4 CocaCola #5 Oreo Cookies #6 Skitlles #7 RedBull, full list, here!
Twitter offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page.
Recent rurveys show that in more than 50% cases, customers more likely buy the products and services from the companies they follow on the twitter.
LinkedIn is a business-oriented social networking site, it is mainly used for professional networking.
The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.
It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network. Users can now follow different companies and can get notification about the new joining and offers available.
Stickybits app
Stickybits allows digital information to be attached to a bar code. First you download the free app on your smart phone, like the iPhone or Google Android phone. Then you scan any bar code (like ones on the consumer products at retail store) and attach any digital information you want to it.
According to the stickybits founder In 1996, Webpages became media. In 2001, search became media with Google. In 2005, people became media with FaceBook. In 2007, status updates became media with Twitter. Last year, places with foursquare app became media. And in 2010, he predicts, objects (products) will become media. Recently brands like Pepsi and Cambells has also signed for stickybits. Full presentation available on slideshare, here!
ECR Baltic on mobile: http://ecrf.mobi (best viewed on mobile).
This is QR (Quick Response) Code, developed by Denso Wave (Japan) Corporation for marking Toyota spare parts - now the most recognised 2 Dimentional code for scanning with mobile phones (Other 2D Codes: DataMatrix, EZ Code, Microsoft Tag). QR Code also known as "URL killer" just because you do not need to enter long URL on small mobile device instead you just scan the code. Some brands tag their products for additional mobile content available about the product. The technology could be perceived by users much more if 3 basic QR Code rules have been followed:
1. Keep URL encoded short (use URL shorteners like bit.ly);
2. Direct to mobile friendly page (light weight), specialy adopted to view on small mobile device screens. Good example: BBC Mobile
3. When printing QR Code give good instructions on how to scan the code and where to get the reader application include also human readable URL for manual access.
To learn how mobile commerce fit in retail environment, try GS1 whitepaper "Mobile in Retail".
ECR Baltic Forum 2010 on Mobile:
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Claim your Flyer sending mailing address to info (at) ecr-baltic.org or SMS to +37126546645!
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