New on Demand / Shopper side at ECR


NEW: ECR Europe Category Management & Shopper Marketing Benchmark survey results have now been analysed

Download survey results!

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New publications:

Download Austria Shopper Types white paper    Efficient Promo ECR Russia    download csjf bluebook  

ECR Ireland, How to Layout a Retail Store - A Practical Guide to Macro Space Planning   ECR Ireland, How to Measure ROI for CatMan A Practical Guide for Measuring the ROI for Category Management Projects  ECR Ireland, How to Review Category Performance A Framework for Retailers and Suppliers to use when Conducting a Category Review  

ECR Ireland, How to Implement a Planogram A Practical Guide for the Execution of Planograms In-Store       Available 2014 Strategic Collaboration for shopper satisfaction whitepaper , the project was self-tasked with developing a new CatMan Collaboration Model to build business and maximize ROI for both the retailer and the supplier, recognizing that the needs of both retailers and manufacturers.

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Working group opportunities for Baltics shopper segmentation model with an objective to provide a common denominator shopper segmentation for retailers, manufacturers and market research:

Learn more!

download ECR presentation for National Initiatives to consider


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NEW certified eLearning with :

Get started with free trial

Foundational Courses: Intermediate Courses: Advanced Courses:
Category Management Foundations
Retailer Strategy in Category Management
Retailer Strategy in the Convenience Channel:
Category Management Training Course
Category Roles
Category Strategies
Category Management Data
Completing a Category Assessment:
Category Tactics and Analytics:
Category Management on Limited Data:
Develop and Implement the Category Plan:
Category Management Effectiveness
Build PowerPoint and Presentation Skills:
Excel Skills in Category Management
Consumer Panel Data, Building Data Competency:
Scanned Sales POS Data, Building Data Competency:
Category and Brand Health, Category Health Assessment:
Efficient Assortment:
Retail Pricing Strategies and Analytics
Promotion Analysis Techniques:
Advanced Category Management Analytics, Relativity:
Fact-Based Selling / Presentations:
Space Management:

Store Clustering
Shopper Marketing and Insights Course
Retailer Economics and the Product Supply Chain Retail math
Strategic Supply Chain Management:
Strategic Selling Collaborative Selling
Joint Business Plans
Baby Boomers: An Incredible Marketing Opportunity:
In-Store Marketing Overview:
6 Steps to Create Effective In-Store Marketing Materials:


Learn more!

Add to wish list, contact ECR Baltic:
Edgars Pentjuss +37126546645

Invitation to ECR Baltic Forum working group meeting on 12th of February in Riga at 14:00 preparation of mission at Lithuanian Traders Forum


Please be invited to participate in ECR Baltic Forum Steering working group meeting on 12th of February in Riga at ECR Baltic Office, Brivibas 149, 8th floor. From 14:00 – 17:00. To join the meeting, simply sending email to

-          Target audience: PR, HR, Marketers, ECR working group leaders representatives of Solution Providers, Retailers, Distributors and Manufacturers. (subscribe to working group, here:  )

-          Can’not not manage to get in Riga, poll for the meeting in Vilnius before/after Lithuanian Traders Forum on 4th or 6th of March, an exact place to be confirmed. Poll for the 2nd meeting  before 20th of February, here:
or connect via skype at ecr.baltic (skype name).

Learn more...

If On Shelf Availability and Shrink prevention is on your agenda in Baltics, join us at Sell More, Loose Less seminar and ECR Poland Forum!


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ECR Poland Forum and OSA / Shrink Agenda

Key information:
Date 27th - 28th May, Warsaw, Poland
Cost: 1 Day EUR 275 / EUR 400 (ECR Baltic members/Others)
2 Days = 20% discount


Register, here!


About ECR Poland Forum | About OSA and Shrinkage Seminar in English | Sponsorship opportunitiesGrant/refund opportunities for Latvia based suppliers - food/consumer goods manufacturers and solution providersEvent at Hotel near Warsaw Chopin Airport from EUR 90  | Optimal timing for same day flights at

ECR Baltic people development and learning opportunities:


Hello competitive advantage!Check list of speakers and available training programs

Please find the most recent learning catalogue and available facilitators for corporate and public trainings and workshops dedicated to FMCG and Retail sectors:

* New eLearning opportunities according to 3 level certification of Category Management Association;

* IGD (Institute for Grocery and Distribution, ECR UK) custom and ready made learning programs, free webinars, seminars and conferences.

* Speakers, Consultants and Facilitators and available topics.

* Business simulation games for retailers and suppliers

Learn more!

Download catalogue in PDF


Request a quote or add to wish list, please contact ECR Baltic, Edgars Pentjuss +37126546645 (

Speakers presentations from ECR Baltic events available in members download area or order access code, here!

If you are a speaker/faciltator/consultant/training company offering people development and training solutions for FMCG and Retail, please contact ECR Baltic to add you to the list!

ECR Baltic Gold membership opportunities 2015


If you have considered to join ECR Baltic missions at major FMCG, Retail and Supply Chain events in Baltics, do product sampling, participate in trainings and seminars, sponsor exposure on publications including ECR Baltic Forum from 12th to 13th of November in Riga - the gold membership option is rihght for you to defend it once in your budget and pack your 2015 Calendar together with ECR Baltic!

Learn more:ECR Baltic gold membership opportunities