ECR Europe Forum 2011


If the future of the Fast Moving Consumer Goods industry matters to you, then you should join us in Brussels in 5-6 April for the 2011 ECR Europe Conference & Marketplace.

Under the theme “Meeting the future together”, ECR experts and industry leaders will examine the biggest issues facing us all today, such as:

• sustainability
• shopper trends and best practice
• shrinkage, inventory control and other supply chain matters, and
• how to keep pace with the empowered consumer.

Learn more...

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Remember ECR Baltic members are entitled to 400 euros discount, to claim your discount code, please contact ECR Baltic!

ECR Baltic Forum 2010


ECR BALTIC Forum 2010 Post Event Newsletter and picture gallery:


Presentations are available for free at ECR Europe Community website, here! (registration required).


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New ECR Baltic Managing Director chosen



 We are glad to a nnoun ce that a new Managing Director of ECR Baltic has been chosen. Starting from now on Edgars Pentjuss, former GS1 Latvia Project Manager, will be responsible for the organisation management within the Baltic’s, leading the association and its working group activities in accordance with established ECR Baltic strategy. ECR Baltic would like to thank former ECR Baltic Managing Director Anna Zolotarjova for her exceptional effort in establishing and successfuly leading the organization. ECR Baltic wishes all the best to Anna both in her personal and further professional career.

New Category Management Working Group Leader


On the last Category Management group meeting four real-life CatMan projects were presented by group members (Cido, P&G, Nielsen, and GS1 Latvia), offering valuable insights into the challenges and implications of category management projects.

Antra Vītola (Nielsen Company) was elected as the new leader of the Category Management group. ECR Baltic and the CatMan group would like to thank Kaija Kurme (Procter & Gamble) for her achievements as the leader of the working group for the last 3 years.

Next CatMan group meeting will take place in September, 2010.

ECR Europe conference on 5-6 April, 2011. Call for Proposals.


Meeting the future together – this will be the theme of the next ECR Europe  annual conference & marketplace in Brussels on 5-6 April 2011. ECR Europe is inviting poposals for content from the ECR Community by 24 September.

After the toughest economic conditions in living memory, the question for Europe’s consumer goods industry is simple: where do we go from here?

As manufacturers and retailers fight for market share and try to stay one step ahead in the battle for the consumer’s affections, the ECR Europe Conference & Marketplace returns next spring to examine the burning issues.

How is our industry adapting to change? What trends are emerging? What lessons can we learn from the rest of the world? What are the key issues that ECR Europe is addressing to help manufacturers and retailers deliver the products and services the consumer/shopper wants? How are we responding to evolving drivers of consumer/shopper value?

The conference is not only for the ECR community, it is also by the ECR community.  We are looking for case studies, best practice, innovative developments from within our industry and beyond.  If we are successful the Conference will not be just a succession of good speakers on interesting subjects but will surprise, challenge, inspire and we hope enthuse the audience.