ECR Baltic new member: DANONE SIA


Danone sia“Danone” SIA is a representation of the global company “Danone” in the Baltic states. The Group covers such businesses as dairy, medical nutrition, early life nutrition and bottled water and last year generated the turnover of 21Billion Euros. “Danone” SIA represents the biggest unit - fresh dairy – locally and stands for such well-known brands as “Activia”, “Actimel”, “Danonki”.

“Danone” mission is to provide health through food to as many people as possible. Therefore health benefit is at the core of the company in whatever continent it is operating. Currently, “Danone” unites more than 100 000 people in 140 countries and is trusted by 900 million consumers.

For more information look at and


ECR Baltic organizational structure | Statutes | Members | Membership fees

To all ECR Baltic members, please register to ECR Baltic repeated general meeting on 15th of April!



Please register and leave feedback, here!

Offline reg. form: WORD | PDF




10:00 - 10:15 Registration, Welcome and Anti Trust Caution

10:15 - 10:30 ECR Baltic Board nominations

10:30 - 10:45 Voting

10:45 - 11:15 Annual report 2014

11:15 - 12:00 ECR Baltic working streams discussion

12:00 Closure

Please refer to the first meeting agenda for details, here!

Place Coca Cola Offices (Telecon):

Tallinn: Mustamäe Tee 16 (“Marienthali” center, 8th floor)   
Riga: Ulbrokas iela 40   
Vilnius: Seimyniskiu gatve 21b

For more information, please contact:

Edgars Pentjuss,
Managing Director, ECR Baltic
Brivibas Street  149, floor, Riga, LV-1012
M +37126546645
F +37167332276
E [email protected]
Skype: ecr.baltic

Call your HR/Training manager to try out certified category management e-learning:


Try out special bundled courses for ECR Baltic at $150 / EUR 140 (Claim your ECR Baltic members code at [email protected] or +371 26546645) $200 / EUR 185 Others!

Strategic Category Management Fundamentals

Category Management Overview, Retailer Strategy, Category Definition & Segmentation, Category Roles, Develop & Implement the Category Plan 

This program gives the fundamentals that retailers and FMCG companies need to understand to move to a more strategic category management approach.  Participants will learn the foundations of the category management process, including the key steps of this retailer-driven process.  The rest of the program covers details of critical components of a Retailer's strategy, which create the foundations for the rest of the category management process.



Turning Data Into Insights: 

Understanding & Using Data, Category Assessment, Category Tactics & Analytics, Category Management on Limited Data

This program gives the analytic foundations required for basic data and analysis skills.  Participants will learn the key category management data sources and then learn key data measures associated with Retailer POS and syndicated data, including benchmarks and tactical measures (including Product Assortment, Shelving, Pricing and Promotion).  The last part of the program focuses on data analysis in a limited data environment, giving participants different ways to use the data that they do have access to.  Throughout the program participants will develop an understanding of how to turn data and information into insights and action.



Turning Data Into Action Through the Tactics: 

Pricing Analysis, Promotion Analysis, Space Management, Efficient Assortment

This program delves further into the tactics, with in-depth focus on strategy and analytics associated with pricing, promotion, space management and efficient assortment.  It arms participants with the necessary skills to complete in-depth analysis for their categories, segments and brands, with many hands-on workshops to allow them to practice their newly developed skills.


download business reference

The training certified by the Category Management Association


Special prices for Baltic countries and ECR Baltic members, here! | Business recommendations | Free trial | Foundational / Certified Professional Category Analyst Program | Intermediate / Certified Professional Category Manager Program | Advanced / Certified Professional Strategic Advisor  Program | CatMan Training Programs for Sales: | CatMan Training Programs for Marketing

ECR Baltic all members general meeting on 27.03.2015, Riga


REMINDER: Please be invited to the ECR Baltic General Meeting 2015 on Fri 27th of March at Radisson Blu Hotel Latvia:

Register and nominate for ECR Baltic Advisory Board (Council) simply by reply to this email before 25th of March! According to the statutes the current advisory board shall step off on 27th of June 2015 after 2 years term.

Date: 27th March 2015 | Time: 10:00 – 14:00

Place:  Radisson Blu Hotel Latvija, Elizabetes str. 55, LV-1010, Riga, Latvia (Hall: Epsilon)

Working language: English

AGENDA [PDF] Extended version below:

09:30 – 10:00  Registration


10:00 – 10:15  Introduction, antitrust caution and competition law compliance

10:15 – 11:00  Annual report 2014
(Download: Anual report in English and Latvian | Audit report original | Audit report English translation)
- members
- gold membership program
- EU co-funding opportunities

11:00 – 11:30  Elections ECR Baltic Board (Please send your nominations to [email protected])


11:30 – 12:00  Coffee Break


12:00 – 12:30  Voting (if quorum reached)

12:30 – 13:45 ECR Baltic working streams and projects 2015 – member’s discussion.
- Connected Buisness Information Committee
- Supply Chain Committee
- Shopper / Category Managemet Committee
- Together for good trading prectices in Food Supply Chain / Call to action
- People devlopment: new services e-learning demonstration for certified category management courses and good trading practices
- ECR Baltic Forum 2015 from 11,-12.-13. November, Riga (with panel discussion and Ken Hughes as a key note about The Digital Native Advance: A New DNA for Shoppers and shopper marketing masterclass. Call for speakers and sponsorship opportunities.

14:00  Closure


More information:
Edgars Pentjuss +371 26546645
[email protected]

ECR Baltic Competition Law Compliance and Reminder of anti-trust caution: ECR Baltic provides a forum for discussion, learning and opportunities for improvement and the development and sharing the best practice. Membership and participation on ECR Baltic events is open to all players in the industry on the basis of non-discriminatory, transparent and objective criteria. ECR Baltic policy is not to enter into any discussion, activity or conduct that may infringe, on its part or on the part of its members and participants, any applicable competition laws. By way of example, members and participants shall not discuss, communicate or exchange any commercially sensitive information, including non-public information relating to prices, marketing and advertisement strategy, costs and revenues, trading terms and conditions and conditions with third parties, including purchasing strategy, terms of supply, trade programs or distribution strategy. This applies not only to discussion in formal meetings but also to informal discussions before, during or after meetings.

ECR Baltic at Lithuanian Traders Forum 2015 on 5th of March.


Please find us there at the booth with Chep and EPAL and separate session during lunch break for food supply chain companies:

“Together for good trading practices – European Supply Chain Initiative in Baltics”
-    About the framework to implement good trading practices.
-    What it is for food supply chain retailers, distributors, farmers and manufacturers.
-    How to subscribe as an individual company (letter of intent)?
-    Call to action in Baltics. (Call to action)

Register with us, here!

NEW: Download SCI presentation, here!


Download SCI presentation, here!